Privacy Policy

1. Introduction

This Privacy Policy explains how Vyapari ("Vyapari", "we", "our", or "us") collects, uses, shares, and protects information relating to businesses and their authorized users who use the Vyapari application and related services ("Vyapari App" or "Platform").

Vyapari is the business-facing platform of Ekam Illam Private Limited, designed to help local service providers and small businesses engage with residents using the Nivasi resident app inside gated communities.

By accessing or using the Vyapari App, you agree to this Privacy Policy and our Terms of Service. If you do not agree, you should not use the Platform.

2. Who This Policy Applies To

This Privacy Policy applies to:

• Businesses, service providers, and local merchants who create and manage a profile on Vyapari.
• Authorized users who access Vyapari on behalf of such businesses (owners, employees, partners, agents).

It does not replace the privacy policy applicable to residents using the Nivasi app, which governs how resident data is collected and used on the resident-facing side of the ecosystem.

3. Information We Collect

3.1 Information You Provide

When you sign up for and use Vyapari, we may collect the following information you provide:

• Business profile details, such as business name, trade name, business address, contact numbers, email address, website or social media links, and business category.
• Business description and service details, including services offered, service areas, pricing ranges, years of experience, and any text, images, or media you upload to describe your offerings.
• Authorized user information, such as the names, phone numbers, email addresses, and roles of individuals managing the Vyapari profile.
• Product and offer information, such as product catalogs, SKUs, descriptions, prices, discounts, and community-specific offers you choose to list via Vyapari for residents on Nivasi.
• Communications and support information, including messages or interactions with our team during onboarding calls, support requests, and feedback you share with us.

3.2 Information Collected Automatically

To provide and improve the Platform, we may collect certain technical and usage information automatically when you use Vyapari, such as:

• Device and network data, including IP address, device identifiers (such as Device ID), operating system, browser type, app version, and connection information.
• Log and usage data, such as login timestamps, pages or screens viewed, features used (e.g., listing management, reports), and interactions with notifications.

This information helps us identify you, maintain security, understand usage patterns, and improve our services.

3.3 Information from Nivasi and Other Sources

As Vyapari operates in conjunction with the Nivasi resident app, we may receive certain aggregated or relevant information from Nivasi, such as:

• Resident engagement data with your listings or products (for example, number of views, orders, or interactions).
• Ratings and reviews left by residents on your business or services, which are visible to community residents in Nivasi and to you through Vyapari.

We may also receive information from community administrators (such as Resident Welfare Associations or community management entities) where necessary to verify your association with a specific community.

4. How We Use Your Information

We use the information described above for the following purposes:

• To operate and provide the Vyapari App, including creating and managing your business profile, displaying your listings to verified residents via Nivasi, and enabling residents to discover, contact, and transact with your business.
• To facilitate community-first commerce, including the listing of your services and products, enabling residents to place orders or make service requests, and allowing them to post ratings and reviews.
• To provide insights and reports to you, such as top-selling items, order volumes, revenue trends, and other business performance analytics.
• To personalize and improve your experience on the Platform, including refining recommendations, features, and user interface based on aggregated usage.
• To communicate with you, including sending onboarding information, service updates, security alerts, and marketing or promotional messages relating to Vyapari and the Ekam Illam community platform (where permitted by law).
• To maintain security, prevent fraud, ensure compliance with our Terms of Service, and meet our legal and regulatory obligations.

5. Legal Basis (Where Applicable)

Where required by applicable law, our legal grounds for processing your information may include:

• Performance of a contract: To provide you with the Vyapari services you requested and to fulfill our contractual obligations.
• Legitimate interests: To improve our services, support hyperlocal community commerce, protect our Platform and users, and operate an efficient and safe service.
• Consent: For certain marketing communications or specific optional features, where you have provided consent, which you may withdraw at any time subject to legal or contractual limitations.
• Legal obligations: To comply with applicable laws, regulations, and requests from law enforcement or regulatory authorities.

6. How We Share Your Information

We may share your information under the circumstances below:

• With residents and community users: Business profile information, product and service listings, offers, and reviews about your business are shared with verified residents of participating communities through the Nivasi app.
• With community administrators: Certain business details and performance insights may be shared with Resident Welfare Associations or community management entities, where required to administer community programs or verify your status as a service provider.
• With third-party service providers: We may share information with trusted vendors who assist in providing our Platform (for example, hosting, analytics, communications, payment processing, customer support), subject to appropriate contractual safeguards.
• With other third parties where necessary: Where any service you request or feature you enable involves a third party (for example, logistics partners, payment gateways, or integration partners), we may share the information reasonably necessary to fulfill that service.
• For legal and regulatory reasons: We may be required to disclose information to law enforcement, regulators, courts, or other third parties in response to valid legal processes or to comply with applicable law.

Due to regulatory requirements and the inherent risks of transacting over the internet, it may not be possible to guarantee that all private communications or personally identifiable information will remain undisclosed in all circumstances.

We do not sell your personal data to third parties.

7. Data Retention

We retain your information for as long as necessary to:

• Provide the Vyapari services and maintain your business profile.
• Comply with applicable legal, regulatory, tax, accounting, or reporting requirements.
• Resolve disputes, enforce our agreements, and protect our rights.

Where applicable law requires, or when you request deletion or account closure, we will delete or anonymize your personal data, subject to our need to retain certain information for legal or legitimate business purposes.

8. Your Rights and Choices

Subject to applicable law, you may have the following rights in relation to your personal data:

• Access: To obtain a copy of personal data concerning you that we hold, where you maintain an account with our services.
• Rectification: To request correction of inaccurate or incomplete information in your business profile or account.
• Deletion: To request deletion of your business information, subject to legal, regulatory, or legitimate business retention needs.
• Objection and consent withdrawal: To object to certain processing activities or withdraw consent where processing is based on consent, without affecting the lawfulness of processing before withdrawal.

To exercise these rights, you may contact us using the details in the "Contact Us / Grievance Officer" section below.

9. Security Practices

We implement reasonable technical and organizational measures designed to protect your information against unauthorized access, alteration, disclosure, or destruction.

However, transacting and communicating over the internet involves inherent risks, and complete security cannot be guaranteed. You are encouraged to follow good security practices, such as using strong passwords, restricting access to your devices, and avoiding sharing your login credentials.

10. Cross-Border Transfers

Where we transfer your information to servers or service providers located in other jurisdictions, we take steps to ensure that an adequate level of protection is in place in accordance with applicable data protection laws.

By using the Vyapari App, you understand that your information may be processed and stored in locations that may have different data protection rules than your country.

11. Third-Party Links and Services

Vyapari may include links to third-party websites, applications, or services that are not operated by us, such as payment gateways or external tools.

This Privacy Policy does not apply to those third-party services, and we are not responsible for their privacy practices. You are encouraged to review the privacy policies of any third-party services you use.

12. Children's Privacy

The Vyapari App is intended for use by businesses and adult representatives of those businesses.

We do not knowingly collect personal data from children. If you believe that a child's information has been provided to us inappropriately, you should contact us so that we can take appropriate steps.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service features.

When we make material changes, we will update the "Last updated" date, displaying a notice within the Vyapari App, or contacting you using the contact details associated with your account.

14. Contact Us / Grievance Officer

If you have questions, concerns, or complaints about how your personal information is handled, or if you wish to exercise your rights, you can contact our designated Grievance Officer:

• Email: admin@ekamillam.com

If you are not satisfied with our response, you may have the right to lodge a complaint with the appropriate data protection or regulatory authority in your jurisdiction.